SERVICES
Straal’s essence is design, and our creative division consolidates all of our expertise from concept to execution. We have carefully selected a network of partners whom we invite to participate and contribute as seen fit for each project.
1
Creative Direction
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consulting and management of campaigns and special projects
2
Brand Development
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Naming
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brand positioning
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brand Strategy
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storytelling
3
Visual Branding
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logo design
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brand identity
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color palette study and development
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packaging
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print design
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editorial design & art direction
4
Creative Campaigns
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production
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photography
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video
5
E-Commerce + Web
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web design and setup of online stores
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development of wireframes and overall art direction
BUSINESS
SOLUTIONS
Business Solutions was created to assist small and medium-sized businesses owners in structuring operations and guiding their activities within the creative economy. Following Straal's hands-on and straightforward approach in dealing with client projects, the program was designed as a 5-step journey of intrapreneurship.
01
AUDIT
Survey of all of the company’s activities, processes, and current standing.
Objective: Identify key challenges and opportunities
02
FINANCIAL CHECK-UP
A practical understanding of the business's finances.
Objective: Provide stability and set the path to profitability
03
IDENTIFYING CHALLENGES AND OPPORTUNITIES
An open exchange between all parties to identify key pain points and untapped insights.
Objective: Validate expectations against current and future business goals.
04
PRACTICAL PLANNING
Assist in identifying relevant insights to aid in the development of the company's strategic roadmap along with an action plan.
Objective: Bring the plan to life by suggesting tools and solutions to put it in action.
05
VALIDATING THE FUTURE
Revisit the project’s initial stages (audit and financial check-up), performing necessary adjustments based on the newly defined objectives.
Objective: Setip continuous monitoring of the company's success KPIs.
